OUr AG TECH THESIS
A POWERFUL INTERSECTION OF THREE PHENOMENA IS DRIVING AGTECH INNOVATION.
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THE CHANGING CONSUMER
70M Millennials are demanding transparency and sustainability in all aspects of the Ag and Food supply chain.
Consumers want more healthy & more diverse food choices; climate-conscious farming and production practices; mindful treatment of animals; increased food safety.
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THE CHANGING FARMER
70% of U.S. farms are experiencing generational leadership changes; tech savvy millennials are taking charge.
Farmers are moving from brand loyalty to operational efficiency and ROI-focused purchasing decisions. AgTech providers are meeting this new dynamic by offering innovative, end-to-end solutions.
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THE CHANGING CLIMATE
Significant investment by governments and corporations in sustainability to meet climate and consumer demands.
Integral link between agriculture and climate change, requiring holistic actions in food production.
A need to balance agricultural production with sustainable practices to enhance climate resiliency.