70M Millennials are demanding transparency and sustainability in all aspects of the Ag and Food supply chain.

Consumers want more healthy & more diverse food choices; climate-conscious farming and production practices; mindful treatment of animals; increased food safety.

70% of U.S. farms are experiencing generational leadership changes; tech savvy millennials are taking charge.

Farmers are moving from brand loyalty to operational efficiency and ROI-focused purchasing decisions. AgTech providers are meeting this new dynamic by offering innovative, end-to-end solutions.

Significant investment by governments and corporations in sustainability to meet climate and consumer demands.

Integral link between agriculture and climate change, requiring holistic actions in food production.

A need to balance agricultural production with sustainable practices to enhance climate resiliency.