Serra's Newest Investment Volur Secures $2.8 Million and Appoints New CEO

The Serra-Grondex Ag & Food Tech Fund is very pleased to announce that it made its very first investment in Norway-based Volur. The investment is part of the company’s $2.8M funding round.

Volur uses data and AI to enable meat processors to maximize carcass value and margins by making optimal sorting and cutting decisions. Volur represents another Serraportfolio company that is making the beef supply chain smart and more efficient.

The company was introduced to Serra through our newest Ag Venture advisor, Lamar Stieger. Volur is based in Norway, but has customers in the United Status including JBS. The Volur system is implemented in one of their largest plants in Hyrum, Utah.

Volur has also made a big change by appointing a new CEO - Anna Turvoll, succeeding Robert Ekrem. “Robert has been a visionary and an exemplary leader, guiding Völur from its inception to its current standing as a global company in meat industry optimization. His continued contribution as a board member will undoubtedly still influence the company,” said Lamar Steiger, a board member at Völur. “Today, we are thrilled to welcome Anna Turvoll to the company, as she has an impressive background, strategic insight, and dynamic leadership experience. We are confident that Anna will propel Völur into its next chapter of growth and success.”

To learn more about Volur, follow here.