Opendorse Launches NIL Marketplace for Fans

Just this week, Opendorse made a major announcement that it has launched online NIL Marketplace for fans. This will allow fans to financially support athletes through name, image and likeness deals by a few simple clicks. At Opendorse.com, school-specific pages will be available for universities that partner with the company. Through those pages, users can access athletes' profiles with rates for various services.“Collectives have dominated conversations about NIL, but where are the fans in that conversation?” Opendorse CEO Blake Lawrence said, “It’s really to help sports fans: This is where you go, this is what you do and this is what it costs.”

It has been one full year since college sports changed forever, with thousands of athletes being able to benefit from NIL. The first year of the NIL era reached a total of $917M according to Opendorse data, and there is no doubt year two will reach over $1B.