Opendorse and LEARFIELD Join Forces To Maximize NIL Opportunities For Student-Athletes

Opendorse, a Serra Capital III portfolio company, has announced that it has formed a major partnership with LEARFIELD. The relationship will streamline access to name, image and likeness (NIL) opportunities for student-athletes as they engage with their schools’ corporate brand sponsors. LEARFIELD is a media and technology services leader in intercollegiate athletics.

“LEARFIELD is unmatched in its support of the college athletics ecosystem,” said Blake Lawrence, CEO, Opendorse. “Today’s announcement ushers NIL forward with increased opportunity and support for college athletes everywhere. There are nearly 500,000 student-athletes who are at the center of our business, and this new collaboration brings the necessary players together to truly impact those athletes through greater visibility and ease-of-use when identifying new NIL opportunities.”

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