HerdDogg and Breedr Unveil New Partnership

In exciting news in the month of January, two Serra portfolio companies - HerdDogg and Breedr, have announced a new partnership, which they unveiled at the NCBA Cattlecon event. HerdDogg, the leader in data-driven livestock management, and Breedr, the leader in precision livestock management, have integrated their solutions to help producers at every stage of the beef supply chain optimize operations and make more money from the animals they sell.

"We're excited to deliver our commercial solution to satisfy pent-up demand in the market for more effective data-driven livestock management," said Andrew Uden, HerdDogg CEO. "Our integration with Breedr will further enable HerdDogg to meet the needs of cow-calf, feedlot, and dairy and beef-on-dairy operations."

"The HerdDogg partnership offers us an exciting opportunity to add real-time health data in the supply chains we work with, reduce mortality, and improve the quality of beef being produced," said Ian Wheal, CEO and Founder of Breedr. "Future supply chains are already requiring tracking to this level, and we have the ability to support beef and beef-on-dairy supply chains."

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