Tim Hoerr is a seasoned business executive with over 30 years of experience in a variety of industries. He serves as the CEO of Serra Ventures and Senior Managing Principal of Serra Capital, a series of Funds providing seed, emerging and growth capital to high technology companies. Tim has worked in the University of Illinois at Urbana-Champaign (“UIUC”) technology community since 2001 and is a charter member of the University’s Entrepreneur-in-Residence program at EnterpriseWorks business incubator in the Research Park.  He was co-founder and former CEO of iCyt Mission Technology, Inc., a highly successful bio-instrument company that won numerous awards for technology and business excellence and which was acquired by Sony Corporation.... [Read More] 

Tim Hoerr is a seasoned business executive with over 30 years of experience in a variety of industries. He serves as the CEO of Serra Ventures and Senior Managing Principal of Serra Capital, a series of Funds providing seed, emerging and growth capital to high technology companies. Tim has worked in the University of Illinois at Urbana-Champaign (“UIUC”) technology community since 2001 and is a charter member of the University’s Entrepreneur-in-Residence program at EnterpriseWorks business incubator in the Research Park.  He was co-founder and former CEO of iCyt Mission Technology, Inc., a highly successful bio-instrument company that won numerous awards for technology and business excellence and which was acquired by Sony Corporation.... [Read More

Tim Hoerr
 CEO & Managing Partner

Dennis has built a successful 30-plus year career in financial services, healthcare services, and technology. Dennis is a Managing Partner with Serra Ventures and Serra Capital. Dennis has worked over ten years with the University of Illinois technology community and is a charter member of the University’s Entrepreneur-in-Residence program at EnterpriseWorks business incubator in the Research Park. He was formerly CEO of the Home Recovery Group of Companies, providers of home health services with over 400 employees; that entity was successfully sold in 2008. Dennis, a CPA, has been involved throughout his career with businesses of all sizes as a Manager for PricewaterhouseCoopers, Controller for...  [[Read More]

Dennis has built a successful 30-plus year career in financial services, healthcare services, and technology. Dennis is a Managing Partner with Serra Ventures and Serra Capital. Dennis has worked over ten years with the University of Illinois technology community and is a charter member of the University’s Entrepreneur-in-Residence program at EnterpriseWorks business incubator in the Research Park. He was formerly CEO of the Home Recovery Group of Companies, providers of home health services with over 400 employees; that entity was successfully sold in 2008. Dennis, a CPA, has been involved throughout his career with businesses of all sizes as a Manager for PricewaterhouseCoopers, Controller for...  [[Read More]

Dennis Beard
Managing Partner

Rob is a seasoned business executive with over 25 years of experience as a consultant, entrepreneur and venture capitalist. Rob is a Managing Partner with Serra Ventures and Serra Capital.  Prior to joining Serra Ventures, Rob was a Managing Director at Illinois Ventures, and is a founding member of the Illinois Emerging Technology Funds. At Illinois Ventures, Rob helped start and fund companies that commercialized technology invented at the University of Illinois.  He was the founding investor of ShareThis, the largest sharing network in the world.   While at IllinoisVentures, he helped grow the firm from start-up to $70 million under management.  Earlier in his career, Rob was the founder and CEO of DigitalWork, Inc., a SaaS based marketing... [Read More]

Rob is a seasoned business executive with over 25 years of experience as a consultant, entrepreneur and venture capitalist. Rob is a Managing Partner with Serra Ventures and Serra Capital.  Prior to joining Serra Ventures, Rob was a Managing Director at Illinois Ventures, and is a founding member of the Illinois Emerging Technology Funds. At Illinois Ventures, Rob helped start and fund companies that commercialized technology invented at the University of Illinois.  He was the founding investor of ShareThis, the largest sharing network in the world.   While at IllinoisVentures, he helped grow the firm from start-up to $70 million under management.  Earlier in his career, Rob was the founder and CEO of DigitalWork, Inc., a SaaS based marketing... [Read More]

Rob Schultz
Managing Partner

David is a Venture Partner with Serra Capital, joining the team in 2013. David also serves as Owner, President, and CEO for Litania Sports Group, which consists of Gill Athletics, Inc. (“Gill”), Porter Athletic, Inc. (“Porter”), and PowerMax. Gill is the nation’s leading manufacturer of track and field and athletic training equipment, while Porter is the nation’s leading manufacturer of basketball, volleyball, and other athletic facility equipment. David has over 30 years of extensive business, operational and financial... [Read More]

David is a Venture Partner with Serra Capital, joining the team in 2013. David also serves as Owner, President, and CEO for Litania Sports Group, which consists of Gill Athletics, Inc. (“Gill”), Porter Athletic, Inc. (“Porter”), and PowerMax. Gill is the nation’s leading manufacturer of track and field and athletic training equipment, while Porter is the nation’s leading manufacturer of basketball, volleyball, and other athletic facility equipment. David has over 30 years of extensive business, operational and financial... [Read More]

David Hodge
Venture Partner

Steve is passionate entrepreneur and technology investor with over 25 years of experience both launching and guiding start-up companies. Steve joined Serra Capital as a Venture Partner in January 2016 with an emphasis on further developing Serra Capital’s presence on the West Coast. Steve began his entrepreneurial career by launching California Cheap Skates (CCS) at the age of 23, which grew into the world’s leading action sports e-commerce business selling to Foot Locker (NYSE:FL). Later, Steve joined... [Read More]

Steve is passionate entrepreneur and technology investor with over 25 years of experience both launching and guiding start-up companies. Steve joined Serra Capital as a Venture Partner in January 2016 with an emphasis on further developing Serra Capital’s presence on the West Coast. Steve began his entrepreneurial career by launching California Cheap Skates (CCS) at the age of 23, which grew into the world’s leading action sports e-commerce business selling to Foot Locker (NYSE:FL). Later, Steve joined... [Read More]

Steve Beck
Venture Partner

Alyssa is the Director of Communications and an Associate for Serra Ventures. A graduate from the Chicago School of Professional Psychology, she has extensive training and background in the field of Industrial Organizational Psychology, essentially how human factors influence people’s behavior and interactions within organizations. Alyssa has performed a variety of functions for Serra Ventures since joining the firm in 2009. In addition to working on client projects, she prepares and distributes... [Read More]

Alyssa is the Director of Communications and an Associate for Serra Ventures. A graduate from the Chicago School of Professional Psychology, she has extensive training and background in the field of Industrial Organizational Psychology, essentially how human factors influence people’s behavior and interactions within organizations. Alyssa has performed a variety of functions for Serra Ventures since joining the firm in 2009. In addition to working on client projects, she prepares and distributes... [Read More]

Alyssa Kolb
Director of Marketing and Communications

Eric is the Director of Operations and an Associate for Serra Ventures. He is a graduate from Baylor University, with training in organizational communication/human resources, operations management, and business plan development.  At Serra Ventures, Eric oversees all Operations of the management company and the venture capital funds. He also provides client project assistance, investor management support, and portfolio company support. Before joining Serra Ventures in July, 2013... [Read More]

Eric is the Director of Operations and an Associate for Serra Ventures. He is a graduate from Baylor University, with training in organizational communication/human resources, operations management, and business plan development.  At Serra Ventures, Eric oversees all Operations of the management company and the venture capital funds. He also provides client project assistance, investor management support, and portfolio company support. Before joining Serra Ventures in July, 2013... [Read More]

Eric Wilson
Director of Operations


Venture Advisory Team

Sanjay is a highly experienced and world-renowned technologist, author, and entrepreneur with over 20 years experience in R&D and technology-oriented startups. He is the CEO and co-founder of Personify.  Personify is creating a teleportation style video conferencing experience by using imaging and computer vision technology. Personify's technology powers some of the world's premiere experiences for immersive gaming, mobile imaging, and Virtual and Augmented Reality. Sanjay is a seasoned... [Read More]

Sanjay is a highly experienced and world-renowned technologist, author, and entrepreneur with over 20 years experience in R&D and technology-oriented startups. He is the CEO and co-founder of Personify.  Personify is creating a teleportation style video conferencing experience by using imaging and computer vision technology. Personify's technology powers some of the world's premiere experiences for immersive gaming, mobile imaging, and Virtual and Augmented Reality. Sanjay is a seasoned... [Read More]

Sanjay Patel, PHD
Venture Advisor

A serial entrepreneur with a passion for building, Andrew believes great opportunities are found at the intersections.  He is currently the CEO of Diagnostic Photonics, an advanced medical imaging firm that helps surgeons visualize cancer to improve outcomes in breast and other cancer. Andrew has created multiple, successful medical device companies, leading them through European and US FDA regulatory clearance and establishing new insurance coding, manufacturing, and distribution prior to sale to leading global... [Read More]

A serial entrepreneur with a passion for building, Andrew believes great opportunities are found at the intersections.  He is currently the CEO of Diagnostic Photonics, an advanced medical imaging firm that helps surgeons visualize cancer to improve outcomes in breast and other cancer. Andrew has created multiple, successful medical device companies, leading them through European and US FDA regulatory clearance and establishing new insurance coding, manufacturing, and distribution prior to sale to leading global... [Read More]

Andrew Cittadine
Venture Advisor

Chris Harbourt, Ph.D., co-founder and Chief Executive Officer of Agrible, Inc., is a world-class scientist and engineer with an eye on innovation and growth. Chris brings over 25 years of agricultural experience to Agrible and is heavily involved in every aspect of the business, including technical development of products. He received his Bachelor’s degree in Biological Systems Engineering from Virginia Tech and his Master’s and PhD in Agricultural Engineering from the University of Illinois Urbana-Champaign... [Read More]

Chris Harbourt, Ph.D., co-founder and Chief Executive Officer of Agrible, Inc., is a world-class scientist and engineer with an eye on innovation and growth. Chris brings over 25 years of agricultural experience to Agrible and is heavily involved in every aspect of the business, including technical development of products. He received his Bachelor’s degree in Biological Systems Engineering from Virginia Tech and his Master’s and PhD in Agricultural Engineering from the University of Illinois Urbana-Champaign... [Read More]

Chris Harbourt, PhD
Venture Advisor

Brad Sheafe brings over a decade of experience with intellectual property, ranging from criminal investigations to patent assertion, prosecution and investment. Additionally, Brad has real-world operational experience having served in executive roles, including being the president, of both public and private software companies generating IP of their own. Brad is a named inventor on several utility and design patents. Brad has successfully navigated the dynamic patent landscape managing the... [Read More]

Brad Sheafe brings over a decade of experience with intellectual property, ranging from criminal investigations to patent assertion, prosecution and investment. Additionally, Brad has real-world operational experience having served in executive roles, including being the president, of both public and private software companies generating IP of their own. Brad is a named inventor on several utility and design patents. Brad has successfully navigated the dynamic patent landscape managing the... [Read More]

Brad Sheafe
Venture Advisor