Label Insight Bringing Healthier Options to the Forefront of Grocery Stores

Thanks to Label Insight, a Serra Capital II portfolio company, US supermarket chain Raley’s is changing the setup of its breakfast/cereal aisles, to give prime placement to cereals with less sugar.

Label Insight is the company with a platform to help brands and retailers better understand their own product data in order to pass that information along to consumers. Label has created a partnership with Raley’s to develop a sugar filter equation to guide the product placement on shelves. The California-headquartered company is responding to Nielsen research, which suggests that 22% of US households are restricting sugar intake, while 52% are actively trying to avoid artificial sweeteners.