Opendorse, a Serra Capital III portfolio company, was recently featured in Forbes on March 29. Opendorse connects marketers with athletes to secure sponsored social media activations from the world's most influential athletes.The company is releasing a software as a service (SaaS) solution for sports properties, allowing them to turn athletes with ties to the properties into social media advocates.
Some may ask, why are these athlete voluntarily handing over their social media accounts without any direct compensation provided in return? Opendorse Marketing Coordinator Sam Weber explains, "They're just very busy and don't have time to create quality content. Fans care about what they're doing on the field, the team's successes and the alma mater's successes. In turn, the athletes are more marketable for paid sponsorship deals."