Label Insight, a Serra Capital II portfolio company, recently conducted a study that proves customers desire to know what is in the products they are consuming. Label Insightis the leading provider of SaaS data solutions that power transparency between CPG brands, retailers and consumers, and has released the 2016 Label Insight Food Revolution Study which examines how consumers view their food choices, and what they expect from companies.
Major findings from the study included nearly all respondents (94 percent) saying that it was important to them that the brands and manufacturers they purchase products from are transparent about what is in their food and how it is made. Additionally, more than two-thirds (83 percent) said they would find additional value in having access to more extensive product information.
"We've reached a point where consumers have much higher expectations for transparency about what is in their food," said Patrick Moorhead, CMO at Label Insight. "Consumers have been demanding more and more information from brands in every sector of the market, and food companies are finally realizing how important it is to provide that information."