Label Insight Launches Sustainability SmartSPEC™ for Retailers

Label Insight, a Serra II company, announced the launch of its Sustainability SmartSPEC™ solution this week. SmartSPEC is customizable based on a retailer's unique sustainability initiatives in categories such as environmental impact, animal and farming techniques. It contains more than 500 attributes such as Recycled Materials, BPA-Free, Cage-Free, Hormone Free and Sustainably Grown, enabling retailers to better understand and select their inventory and provide consumers with the information they seek about sustainable products.

Label Insight's mission is helping consumers understand what’s in the products they use and consume, and SmartSPEC is helping them accomplish this.