Earshot Featured on VentureBeat

Earshot, A Serra Capital II portfolio company, was featured on venturebeat.com on November 11. The trend of assigning a single score to a digital marketing value is on the rise. Chicago-based social engagement platform Earshot is joining the movement with its own social relevancy score. Called the Decibel Level, it is a measurement of whether a person is a good prospect for a sale or other conversion in a given brand campaign.

Source: http://venturebeat.com/2014/11/11/heres-how-social-platform-earshot-is-scoring-you/