Label Insight Collaborates with the American Heart Association

Label Insight, a Serra Capital II portfolio company, has collaborated with the American Heart Association in order to uncover heart healthy products. This partnership will provide new data-driven Heart Check Standard Certification Industry View to help brands, retailers, government agencies and researchers better understand which products are heart healthy. 

Label Insight is a cloud-based product data engine committed to helping brands and retailers unlock the value of their product data.

Source: https://www.foodnavigator-usa.com/Article/2018/06/05/Label-Insight-and-AHA-collaborate-to-uncover-heart-healthy-products

Label Insight Launches Product Imaging Service

Label Insight, a Serra Capital II portfolio company, is excited to announce that is has launched the first product imaging service linking data and images in a single solution. The biggest challenges for brands and retailers have been maintaining consistent, uniform, high-quality product images and satisfying the demand for transparency - specifically designed to meet the increasing consumer demand for better information and transparency.

Label has created Capture, a single solution designed to solve these challenges and create better integration.

Source: https://blog.labelinsight.com/label-insight-launches-capture?utm_source=hs_email&utm_medium=email&utm_content=61242026&_hsenc=p2ANqtz-_c58hddttVlXCJgtXkKWlNPocH1b1E6tMOHFvtcNMrCpH28r2LejZlkVeZnNaHU_qCZ0rb3FMI8AKlTWZ7iF7nsNanQg&_hsmi=61242026

Label Insight Inks Deal with Topco

Label Insight, a Serra Capital II portfolio company, has just signed a major deal with Topco, a provider of innovative business solutions for its food industry member-owners and customers.  Label Insight began by building a platform to help brands and retailers better understand their own product data in order to pass that information along to consumers, giving them the power to make informed purchasing decisions. Label will deliver Topco with high order attribute data, high-quality product images and SmartLabel™ pages.

"We are excited to be working with Topco to deliver the industry's only image and data solution for its transparency programs," said Paul Schaut, CEO of Label Insight. "As the largest food retailer in the U.S., Topco is leading the way in providing their member-owners the tools to better understand the products their customers use and consume, and then communicate those insights and attributes to their customers."

Source: https://www.prnewswire.com/news-releases/label-insight-inks-deal-with-topco-for-high-order-attribute-data-high-quality-product-images-and-smartlabel-pages-300620709.html

Label Insight Featured In Crain's Chicago

Label Insight, a Serra Capital II portfolio company, was recently featured in Crain's Chicago Business. Label Insight is a cloud-based product data engine committed to helping brands and retailers unlock the value of their product data.

The article outlines the story of Label and how they came to be where they are now, and how this company is revolutionizing the food industry. Label raised $21M in funding in December, and now has 115 employees, has a database of over 450,000 products, and has several large customers including Target,  more than 25 packaged-foods and consumer-products companies. including PepsiCo, Conagra, and Unilever; and consumer market researchers Nielsen and Catalina.

Source: http://www.chicagobusiness.com/article/20180301/ISSUE01/180309999

 

Label Insight Has Exciting Press in December

Label Insight, a Serra Capital II portfolio company, had an exciting month of December as it first announced a partnership with 1WorldSync, and also announced the raise of $21 million in new investments. 

1WorldSync is the leading provider of product content solutions, and the partnership will help create the industry's most comprehensive solution for product data distribution and transparency. 

Label Insight uses data science to bring transparency to food product labels to help people with allergies and dietary restrictions know exactly what they’re putting in their body. Label Insight has now raised more than $35 million to date. The company says it will use the funding to hire more data scientists and continue product development.

Source: https://www.americaninno.com/chicago/funding-chicago/label-insight-raises-21m-to-tell-you-more-about-whats-in-your-food/

Chicago Timmy Awards Selects Label Insight a Best Tech Startup Finalist

Label Insight, a Serra Capital II portfolio company, was recently ecognized by Tech in Motion as one of the best technology startups in Chicago. Label Insight is the market leader for transparency, enabling access to complete and accurate product information for more than 400,000 products, representing 80 percent of the top purchased CPG products in the U.S.

"The Timmy Awards aim to celebrate the companies and managers that make that technological innovation possible," said Mandy Walker, director of marketing at Tech in Motion and Motion Recruitment Partners. "Since the Timmy Awards were created in 2015, over 400 finalists have been celebrated for creating work environments that enable growth in the technology of various industries."

Source: http://www.prnewswire.com/news-releases/chicago-timmy-awards-selects-label-insight-as-a-best-tech-startup-finalist-300511985.html

Label Insight Reports Strong Customer Momentum for Transparency Initiatives

Label Insight, a Serra Capital II portfolio company, has reported tremendous customer growth in Q2 2017 for its data transparency solutions. Label Insight's mission is helping consumers understand what’s in the products they use and consume, and has built a platform to help brands and retailers better understand their own product data in order to pass that information along to consumers, giving them the power to make informed purchasing decisions. 

Label Insight has made deals with several new CPG manufacturers and retailers that will help those organizations respond to the consumer mandate for greater transparency - including PepsiCo, Schnucks, and Ocean Spray Cranberries.

Source: http://www.prnewswire.com/news-releases/label-insight-reports-strong-customer-momentum-for-transparency-initiatives-in-q2-300493342.html

Label Insight Signs Leading Brands for SmartLabel Transparency Initiative; Adds to Executive Team

Label Insight, a Serra Capital II company, has had a busy month as they have signed several leading food brands and added new individuals to its executive team. Label Insight, the leading provider of data solutions that power transparency between consumer packaged goods (CPG) brands, retailers, and consumers, is pleased to announce several new clients including Albertsons, ConAgra, Reily Foods, and King's Hawaiian. 

Additionally in the month of February, Label Insight hired Dave Dave Aniol as its new CFO, along with Angie Kimes as senior vice president of sales, Josh Goldman as senior vice president of business development and Rich Coleman has been hired as vice president of client development.

Source: http://finance.yahoo.com/news/label-insight-signs-leading-brands-150000233.html

Source: http://www.bizjournals.com/stlouis/news/2017/02/22/label-insight-adds-to-executive-team.html

Label Insight Opens Up Data to Academic Researchers

Label Insight, a Serra Capital II portfolio company, announced on February 1 that it is now providing academic researchers complimentary access to its data set in consumer packaged goods. Label Insight is the leading provider of data solutions that powers transparency between CPG brands, retailers and consumers. The company has created the Open Data initiative, the industry's most complete solution to help brands meet consumer demand for transparency of food information.

Dagan Xavier, Co-Founder and VP of Customer Intelligence, remarked "We believe that if you want to change the world, that the first point of calls is to ensure the smartest people in your industry have the access and tools they need to be heard and either challenge or support the status quo."

Source: http://www.foodnavigator-usa.com/R-D/Label-Insight-opens-up-data-to-academic-researchers?utm_source=copyright&utm_medium=OnSite&utm_campaign=copyright

Nielsen and Label Insight Announce Strategic Alliance to Bring Label Transparency to Consumer Packaged Goods Companies and Retailers

Label Insight, a Serra Capital II portfolio company, announced on December 1 its partnership with Nielsen to bring better label transparency to consumers. This is a one-of-a-kind alliance, enabling CPG companies and retailers to make faster and more informed data-decisions to grow sales by understanding product trends and creating better personalization for the wellness consumer.

Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Label Insight is a cloud-based data refinery for product data that powers transparency between CPG brands, retailers and consumers.

Source: http://ir.nielsen.com/investor-relations/shareholder-information/press-releases/Press-Release-Details/2016/Nielsen-and-Label-Insight-Announce-Strategic-Alliance-to-Bring-Label-Transparency-to-Consumer-Packaged-Goods-Companies-and-Retailers/default.aspx

Label Insight Reports Customers Willing to Pay More for Honest Brands

Label Insight, a Serra Capital II portfolio company, was featured on NBC News on September 8. Label Insight's platform helps brands and retailers better understand their own product data in order to pass that information along to consumers, giving them the power to make informed purchasing decisions. The article highlighted recent findings confirming that consumers are "tired of the fine print," and would be more brand loyal and even pay extra for product transparency. 

Driving Long-Term Trust and Loyalty Through Transparency surveyed 2,021 consumers of varying ages across the country in July of 2016. They found that 94 percent of consumers would be more loyal to brands that practice transparency, while 56 percent claim that brand transparency would make them "loyal for life." The study also found that 39% of consumers would be willing to switch to a new brand if it offered full transparency.

Source: http://www.nbcnews.com/business/consumer/consumers-prefer-honest-brands-are-willing-pay-extra-them-n644916

Label Insight Continues Strong Growth Trajectory with Three Key Executive Hires

Label Insight, a Serra Capital II portfolio company, has added three new key members to its team in the month of July. The company welcomes Mike Fridholm, Deepak Talwar, and Jesse Frankel join the Chicago-based data company as SVP of Sales, VP of Operations, and VP of Customer Success. Label Insight added Paul Schaut and Patrick Moorhead to their executive leadership team in June. The company will continue to make hires throughout 2016, as they gain more momentum. 

Label Insight the leading provider of SaaS data solutions that power transparency between CPG brands, retailers and consumers, and is poised for explosive growth. 

Source: http://www.prnewswire.com/news-releases/label-insight-continues-strong-growth-trajectory-with-three-key-executive-hires-300298457.html

Two Serra CEO's Named to Crain’s Chicago Business’ Tech 50 List

Anton Xavier, CEO of Label Insight, and Adam Tilton, CEO of Rithmio, were named to Crain's Chicago Business' Tech 50 List on June 20. Dagan Xavier, co-founder of Label Insight, also made the list. Every year, Crain's composes a list of the latest up and comers in the city's sweeping technology ecosystem. 

Label Insight Label Insight, the startup that provides SaaS (software as a service) data solutions for consumers and companies to access more detailed food label data.

Rithmio 's gesture-recognition platform helps HW manufacturers and developers create accurate gesture-based products quickly. 

Source: http://www.chicagobusiness.com/section/tech-50?page=

Label Insight Study Reveals Insights Into Consumer Demand For Product Transparency

Label Insight, a Serra Capital II portfolio company, recently conducted a study that proves customers desire to know what is in the products they are consuming. Label Insightis the leading provider of SaaS data solutions that power transparency between CPG brands, retailers and consumers, and has released the 2016 Label Insight Food Revolution Study which examines how consumers view their food choices, and what they expect from companies.

Major findings from the study included nearly all respondents (94 percent) saying that it was important to them that the brands and manufacturers they purchase products from are transparent about what is in their food and how it is made. Additionally, more than two-thirds (83 percent) said they would find additional value in having access to more extensive product information.

"We've reached a point where consumers have much higher expectations for transparency about what is in their food," said Patrick Moorhead, CMO at Label Insight. "Consumers have been demanding more and more information from brands in every sector of the market, and food companies are finally realizing how important it is to provide that information."

Source: http://www.prnewswire.com/news-releases/study-ninety-four-percent-of-consumers-say-food-product-transparency-from-brands-and-manufacturers-is-important-impacts-purchase-300287311.html

Label Insight To Present at FMI Connect 2016

Label Insight, a Serra Capital II portfolio company, will send its VP of Sales, Dave Byman, to present at FMI Connect 2016 on June 21 and 22 at McCormick Place in Chicago. FMI Connect is the premier food retail event, drawing thousands of industry leaders each year. The event is designed to help attendees stay relevant based on evolving consumer needs. FMI Connect 2016 will feature topics ranging from supply chain and technology solutions, to food safety and consumer insights.

Label Insight is the leading provider of SaaS data solutions that power transparency between CPG brands, retailers and consumers. Label Insight customers use this deep level of product data to provide greater transparency to consumers; maximize category growth potential; easily participate in industry and government initiatives, such as SmartLabel™; and create more connected omni-channel experiences. Dave will shed light on the food industry's latest transparency initiative and demonstrate best practices for a successful SmartLabel implementation. 

Source: http://www.prnewswire.com/news-releases/label-insight-to-share-key-strategies-at-fmi-connect-to-empower-brands-implementing-smartlabel-300285458.html

Label Insight Makes Two Key Hires to Meet Demands of Company's Rapid Growth

Label Insight, a Serra Capital II portfolio company, announced two key additions to its executive leadership on June 2. After serving on the Board of Directors, Paul Schaut moved into the active CEO role earlier this year and, in his first big move, hired Patrick Moorhead as Chief Marketing Officer.

Label Insight the leading provider of SaaS data solutions that power transparency between CPG brands, retailers and consumers, and is poised for explosive growth. Moorhead is just one of many hires the company anticipates to make this year as it continues to gain momentum. 

Source: http://www.prnewswire.com/news-releases/label-insight-makes-two-key-c-suite-hires-to-meet-demands-of-companys-rapid-growth-300278269.html#continue-jump

Serra Ventures Featured in St. Louis Business Journal

Serra Ventures had an exciting week of press for Serra Capital III, first with a feature in the Chicago Tribune on May 13, and then again in the St. Louis Business Journal on May 16. 

The May 16 article highlighted the fund's target size and amount of investments, and also included short descriptions of the Serra Capital I and II's St. Louis based companies Label Insight, Adarza Biosystems, Techli, and Tunespeak. 

Serra III intends to continue investing in the Midwest region. Tim Hoerr, Managing Partner of Serra, told the Chicago Tribune “The Midwest is the ripest ground for new tech innovation right now because it’s an emerging market. A lot of the capital in Chicago doesn’t stay here, and it should.”

Source: http://www.bizjournals.com/stlouis/blog/biznext/2016/05/venture-capital-firm-starts-raising-50-million.html

Label Insight Launches Sustainability SmartSPEC™ for Retailers

Label Insight, a Serra II company, announced the launch of its Sustainability SmartSPEC™ solution this week. SmartSPEC is customizable based on a retailer's unique sustainability initiatives in categories such as environmental impact, animal and farming techniques. It contains more than 500 attributes such as Recycled Materials, BPA-Free, Cage-Free, Hormone Free and Sustainably Grown, enabling retailers to better understand and select their inventory and provide consumers with the information they seek about sustainable products.

Label Insight's mission is helping consumers understand what’s in the products they use and consume, and SmartSPEC is helping them accomplish this. 

Source: http://www.prnewswire.com/news-releases/label-insight-launches-sustainability-smartspec-for-retailers-300255371.html

1WorldSync and Label Insight Partner with Joint SmartLabel ™ Solution

Label Insight, a Serra Capital II portfolio company, announced that it has partnered with 1WorldSync to provide the industry's most complete solution to help brands meet consumer demand for transparency of food information through the SmartLabel initiative. 

1WorldSync is the leading multi-enterprise product information network. Label Insight is a cloud-based product data engine committed to helping brands and retailers unlock the value of their product data. The joint SmartLabel TM solution brings together Label Insight's ability to enable data generation, transformation and enrichment with 1WorldSync's powerful platform for executing complex data governance strategies and disseminating product information globally. Combining these assets, 1WorldSync and Label Insight deliver an unparalleled SmartLabel solution with the most powerful tools available for freely sharing detailed product information with today's connected consumers.

Source: http://www.prnewswire.com/news-releases/1worldsync-and-label-insight-partner-to-meet-consumer-demand-for-transparency-with-joint-smartlabel--solution-300249671.html

Label Insight Raises $10 Million From KPMG

Label Insight, a Serra Capital II portfolio company, has raised $10 million from a group of investors led by KPMG Capital. Label Insight provides SaaS (software as a service) data solutions for consumers and companies to access more detailed food label data.

Label Insight CEO Anton Xavier said the new money will be used to develop new products and broaden its data science capabilities. Serra Ventures is also an investor in the round.

Source: http://www.bizjournals.com/stlouis/morning...