Serra and Agrible Featured in Champaign News-Gazette

Nutrien, one of the world's largest agriculture companies is buying Champaign startup and Serra Capital II company Agrible for $63 million. 

Agrible originated in the Research Park at the University of Illinois and has plans to stay there in the future. Director Laura Frerichs said the purchase shows the strength of the local investing community, "This is a local success story for a tech ecosystem that included early-stage incubator assistance and investors from the local community."

Frerichs compared the purchase to when Sony bought biotech firm iCyt in 2010, which provided a nice payday for its CEO, Tim Hoerr, and one of its investors, Dennis Beard. This allowed Hoerr, Beard and others to form Serra Ventures, one of the lead investors in Agrible.

Serra is proud to have been the lead investor in Agrible's Seed round in 2014. 

Source: http://www.news-gazette.com/news/local/2018-07-16/agriculture-giant-nutrien-buying-champaign-startup-agrible-63-million.html

Serra II Company Agrible to be Acquired by Nutrien Ltd

Serra Ventures is very pleased to announce that Nutrien Ltd has reached an agreement to acquire Agrible Inc., a Serra Capital II portfolio company. You can find Nutrien’s full press release on the deal here.

Serra was Agrible’s first institutional investor, leading the Seed round in April 2014. Agriblesupplies actionable predictive analytics tools to growers all across the United States and provides global ag data and support in several countries. Nutrien is the world's largest provider of crop inputs and services, playing a critical role in helping growers increase food production in a sustainable manner.

Agrible Partners with Cool Farm Alliance

Agrible, a Serra Capital II portfolio company, has announced its partnership with Cool Farm Alliance, in order to enhance its services on a global scale. This move will assist Agrible in bringing its Sustainable Sourcing platform to more growers around the world.

Agrible’s mission is to analyze and provide agronomic information using science and technology to transform results into globally useful knowledge.

Source: https://www.businesswire.com/news/home/20180220005240/en/Agrible®-Joins-Cool-Farm-Alliance-Bring-Agricultural

Agrible's New App Makes Drones Easy, Partners WITH ADM

Agrible, a Serra Capital II portfolio company, has had a busy month as it has just launched a new drone app, which works as a useful tool to help the farming community by giving users the power of aerial insights. Agrible supplies actionable predictive analytics tools to growers all across the United States and provides global ag data and support in over 80 countries.

Agrible has partnered with Crop Copter by using their UAV technology in the app, allowing users to see quickly how much damage a field has following a weather event or pest stress. The app then works with Agrible's flagship software, Morning Farm Report which is a suite of predictive analytics tools that give growers field-level insights about everything from when they can take equipment into the fields to how much nitrogen each field needs.

In other news, ADM, one of the world’s largest agricultural processors and food ingredient providers, has partnered with Agrible by offering their farmer customers a complimentary one-year subscription to Agrible’s Morning Farm Report.

Sources: 

http://www.wisconsinagconnection.com/story-national.php?Id=447&yr=2017

http://www.adm.com/en-US/news/_layouts/PressReleaseDetail.aspx?ID=787

Agrible featured in Champaign News-Gazette

Eric Snodgrass, co-founder of Serra II company Agrible, sat down for a Q & A session with the Champaign News-Gazette on September 25. In addition to his connection with Agrible, Eric is the director of undergrad studies for the Department of Atmospheric Sciences at the University of Illinois, and the recipient of the LAS Teaching Excellence Award and the Campus Teaching Excellence Award. 

The article further explains how his past experiences led him to co-found Agrible, and how the company applies to his every day life. Agrible supplies actionable predictive analytics tools to growers all across the United States and provides global ag data and support in over 80 countries. Agrible predicts how weather will impact crops, agricultural operations, and economic decisions.

Source: http://www.news-gazette.com/living/2016-09-25/getting-personal-eric-snodgrass.html

Agrible Announces Sustainable Sourcing Yield Program

Agrible, a Serra Capital II portfolio company, announced on June 29 that Sustainable Sourcing Yield Program is now a part of the company's Morning Farm Report. The Sustainable Sourcing Yield Program will provides growers with the ability to characterize their operation's environmental performance and help communicate that story to the consumer marketplace.

Agrible is working to assure that the global food supply is sustainably sourced, one field at a time, by connecting growers with partners, optimizing the opportunity for the grower, and bringing value to the ingredients supply chain.

Source: http://chicagoinno.streetwise.co/2016/06/29/agrible-helps-growers-measure-their-sustainability-practices/

Agrible Joins Field to Market to Pursue Sustainable Sourcing Initiatives

Agrible, a Serra Capital II portfolio company, announced on June 1 that the company has joined Field to Market: The Alliance for Sustainable Agriculture as an associate member. Field to Market is a leading multi-stakeholder initiative working to unite the agricultural supply chain in defining, measuring and advancing the sustainability of food, fiber and fuel production in the United States.

Agrible's CEO Chris Harbourt explains "We've been using our technology to tackle some of the major problems facing global agriculture, like sustainability. As members of Field to Market, we gain new resources to solve these problems in a science-first and environmentally friendly way."

Source: http://www.prnewswire.com/news-releases/agrible-inc-joins-field-to-market-to-pursue-sustainable-sourcing-initiatives-300277880.html

Agrible Receives Ag Data Transparent Seal

Agrible, a Serra Capital II portfolio company, is proud to announce that Morning Farm Report, its suite of predictive analytics tools, has been certified to receive an Ag Data Transparent seal backed by the American Farm Bureau Federation and the National Farmers Union. The seal confirms that Agrible's ag data contract is both transparent and simple, and that growers can be confident that Agrible is trustworthy and upfront about data ownership and usage.

Agrible supplies actionable predictive analytics tools to growers all across the United States and provides global ag data and support in over 80 countries. Agrible predicts how weather will impact crops, agricultural operations, and economic decisions. The aim is to simplify big data, to innovate within existing production methods and to be the leading voice of recommendations for agricultural partners. 

Source: http://www.prnewswire.com/news-releases/morning-farm-report-by-agrible-receives-ag-data-transparent-seal-300261940.html

Agrible Wins Award at National Farm Machinery Show

Agrible, a Serra Capital II portfolio company, was presented with the 2016 AE50 Award for Outstanding Innovations in Product or Systems Technology for its Morning Farm Report technology.

Agrible takes the best agricultural data and combines it with the latest science, and packs that into practical products for use today and tomorrow to boost yields and efficiency. Chief Product Officer Luke Zwilling explains “Morning Farm Report sends out an email report each morning that shares the key information for your fields. It includes how much rain you’ve gotten, the growth stage of your crops, soil information, and nutrient information.”

Source: http://precision.agwired.com/2016/02/11/ag...

Serra Ventures Leads Agrible Series A

Agrible, a Serra Capital II portfolio company, was featured on agfundernews.com on February 3. The company has successfully closed its Series A round as of February 2. The deal first closed in July 2015 with Serra Ventures and ADM. Agrible’s Morning Farm Report, a subscription service, provides “highly accurate” forecasts and data on fieldwork logistics, yield estimates, rainfall, growing degree days, and more, according to a press release.

The article also highlighted Serra Ventures and the plans for Serra Capital III.

Source: https://agfundernews.com/senna-ventures-mu...

Three Serra Companies Listed Among “Illinois Startups to Watch Outside Chicago”

The state of Illinois is often only viewed of in terms of what is happening in Chicago. However, tech and startup success is no longer solely defined by a location on a map. Champaign-Urbana ranks in the top 10 for venture deals per capita, and has a tech ecosystem with direct connections to Silicon Valley. There is a lot of innovation happening outside of Chicago.

On December 7, ChicagoInno created a list of start-ups to keep an eye on that are based outside of Chicago.  OceanComm, Agrible, and IntelliWheels made the list, each of which are Serra Capital portfolio and Champaign based companies.

Source: http://chicagoinno.streetwise.co/2015/12/0...

Agrible Featured in Champaign-Urbana’s Smile Politely Magazine

Agrible, a Serra Capital II company, was featured in Smile Politely magazine on December 2. Smile Politely is Champaign-Urbana’s independent online magazine, providing the community with a passionate, trustworthy, informed point of view on local music, arts, culture, food & drink, sports, politics and news.

The article calls Agrible “the farm in your phone,” and features their new promotional video. The piece also lists Serra Ventures as an investor.

Agrible takes the best agricultural data and combines it with the latest science, and packs that into practical products for use today and tomorrow to boost yields and efficiency.

Agrible Featured in Champaign News-Gazette

Agrible, a Serra Capital II portfolio company, was featured in the Champaign News-Gazette on October 4. Agrible takes the best agricultural data and combines it with the latest science, and packs that into practical products for use today and tomorrow to boost yields and efficiency.

Farming has never been more international than right now. Paul Miller, Chief Scientific Officer of Agrible, explains “Agrible offers tools for farmers to know what’s happening with weather and yields in their own fields and in China, if they like.”

Agrible has raised $4.1 million in investment in the last year, including funding from Serra Capital.

Serra Ventures Leads Series A Funding Round For Agrible

Agrible, a Serra Capital II portfolio company, was featured on streetinsider.com on July 21. Agrible has announced a $4.1 million Series A round of funding, which is being led by Serra Ventures.

Agrible takes the best agricultural data and combines it with the latest science, and packs that into practical products for use today and tomorrow to boost yields and efficiency.

Source: http://www.streetinsider.com/Press+Release...

Agrible Featured in Champaign News-Gazette

Agrible, a Serra Capital II portfolio company, was featured in the Champaign News-Gazette on Sunday, September 21. The article explains how Agrible is useful for farmers, by taking the best agricultural data available and combining it with the latest science, and channeling it into practical products for use today and tomorrow to boost yields and efficiency.

Source: http://www.news-gazette.com/news/business/2014-09-21/getting-data-farmers-fast.html