Label Insight, a Serra Capital II portfolio company, has just signed a major deal with Topco, a provider of innovative business solutions for its food industry member-owners and customers. Label Insight began by building a platform to help brands and retailers better understand their own product data in order to pass that information along to consumers, giving them the power to make informed purchasing decisions. Label will deliver Topco with high order attribute data, high-quality product images and SmartLabel™ pages.
"We are excited to be working with Topco to deliver the industry's only image and data solution for its transparency programs," said Paul Schaut, CEO of Label Insight. "As the largest food retailer in the U.S., Topco is leading the way in providing their member-owners the tools to better understand the products their customers use and consume, and then communicate those insights and attributes to their customers."