Opendorse and C-USA Announce Partnership

Opendorse, a Serra Capital III portfolio company, announced on January 16 it has partnered with Conference USA (C-USA). This groundbreaking partnership makes C-USA the first conference to invest in building the brands of its players and partner universities on social media. 

Opendorse is the leading athlete marketing platform that helps the biggest brands in sports share content on social media. “We’re passionate about helping the college space grow, as that is where our roots are, and are very pleased to welcome Conference USA into the fold”, said opendorse CEO Blake Lawrence.