Tunespeak, a Serra Capital II portfolio company, was recently featured in an article on Forbes.com. Tunespeak is a musician-to-fan reward platform that is the brainchild of two St. Louis musicians. Tunespeak connects bands to their most loyal and influential fans, rewarding fans for listening, sharing and promoting bands on their existing social media networks.
The article outlines just how Tunespeak wants to help modernize the idea of a street team to assist musicians at all points in their careers to spread the word about what they are up to and help increase their fan base. Tom Pernikoff, CEO and co-founder of Tunespeak, explained the goal of his company is “as much about keeping artists top of mind and selling things as making sure fans are being recognized."