HerdDogg, a Serra Capital III portfolio company, recently displayed their drone technology at the opening ceremony of the 50th anniversary of the World Ag Expo on February 14. HerdDogg is a revolutionary Internet of Things technology for remote monitoring of animal herd genetics, health and key environmental data. HerdDogg collects data and creates a complete profile of the animal that can be viewed on a farmer's smartphone.
"You could collect more quickly," CEO Melissa Brandao said. "The animals were not affected in any way, so that we weren't really involved directly with the animals. And then from there (the rancher) can take that data and make decisions about whether or not he needs to pick out certain animals if they're not feeling well..."