Persio, an intelligent mobile promotions platform, was acquired by Clutch on January 12, 2017. Terms of the transaction were not disclosed. Serra Capital II initially invested in Persio in December 2013.
Built to meet the needs of retailers, Persio works with with marketers’ existing data sources, technology solutions, deployment channels, and identity resolution services to establish a unified customer record so that marketers can deploy data-driven and personalized campaigns across web, email, SMS, mobile apps, and other sales channels.
“Marketers have been pressed into using sales platforms that were never the right tool for the job, and because of that, they’ve had to bolt on additional solutions to solve new needs as they arise,” said Clutch CEO Ned Moore. “With this acquisition, the Clutch platform is the first to support the marketer with a comprehensive view of customers across all buying and marketing channels. The addition of Persio’s intelligent mobile platform will allow us to deliver these experiences instantly and with greater context.”
Rob Schultz, Managing Partner with Serra Ventures, says “we are excited about the unique breadth of the solution that Clutch will now be able bring to marketers.”