How LISNR is changing the advertising industry

LISNR, a Serra Capital II portfolio company, was featured on Forbes.com on May 10. LISNR is a high frequency, inaudible Smart Tone technology; a new communication protocol that sends data over audio. It is a digital sound file that turns any speaker or piece of media into a beacon, working seamlessly across physical and digital spaces more effectively than all current solutions in the marketplace, most notably Bluetooth and traditional ACR.

LISNR is changing the advertising industry through sound. With LISNR's technology, it will allow advertisers to send data to people’s smartphones everywhere they are, whether at home or in a stadium or walking by a store, regardless of whether there was wifi or bluetooth available. LISNR is making waves in the advertising world by allowing brands to participate and communicate with phones across the entire path to purchase using the devices they already have. 

Source: http://www.forbes.com/sites/baldwincunningham/2016/05/10/how-sound-will-shape-the-advertising-industry/#974863d7237d