Nielsen and Label Insight Announce Strategic Alliance to Bring Label Transparency to Consumer Packaged Goods Companies and Retailers

Label Insight, a Serra Capital II portfolio company, announced on December 1 its partnership with Nielsen to bring better label transparency to consumers. This is a one-of-a-kind alliance, enabling CPG companies and retailers to make faster and more informed data-decisions to grow sales by understanding product trends and creating better personalization for the wellness consumer.

Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Label Insight is a cloud-based data refinery for product data that powers transparency between CPG brands, retailers and consumers.

Source: http://ir.nielsen.com/investor-relations/shareholder-information/press-releases/Press-Release-Details/2016/Nielsen-and-Label-Insight-Announce-Strategic-Alliance-to-Bring-Label-Transparency-to-Consumer-Packaged-Goods-Companies-and-Retailers/default.aspx