JOHN GIULIANI               VENTURE PARTNER

                 JOHN GIULIANI
              VENTURE PARTNER

John Giuliani joined the Serra team as a Venture Partner in February. In addition to taking the helm of Dotomi and building the company until it was sold for $295 million, John most recently led Conversant to significant growth and an exit to Alliance Data in December, 2014 for $2.3 Billion. John comes to Serra Ventures with over 30 years of experience helping and growing successful businesses.

Before joining Dotomi, John founded Rainmaker Consulting Group Inc., which specialized in strategic sales and marketing consulting for marketing services firms. He also served as President of North America for Catalina Marketing Services, providing behavioral insights, database marketing and Internet solutions to key Fortune 1000 companies. His leadership at Catalina resulted in record revenues and net profits. Additionally, John's tenure includes four years at ACTMEDIA working with the launch team of the Instant Coupon Machine, as well as in CPG sales and marketing with Beecham Products and Frito-Lay, Inc. He has participated on boards for Bluestem Brands, Q Interactive, SuperMarkets Online, Affinova, Claria, Imagitas, and El Dorado Marketing. Mr. Giuliani has an MBA from Northwestern University's Kellogg Graduate School of Management, as well as a B.S. from the University of Illinois.

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